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Distinguished Author: Adam Alter

  • Date: 09/20/2023 2:00 PM - 3:00 PM  
  • Location: LIVE: via Zoom

Dates: Wednesday 9/20
Time: 2-3p
Age Group: Adults 18+

Program Location: via Zoom

Description:
Join us as we chat with New York Times bestselling author Adam Alter about his new book Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most. 

Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling with writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction.

The solution to becoming unstuck rests on a process that Alter calls a friction audit—a systematic procedure that uncovers why a person or organization is stuck and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of friction: HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors).

Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections, we can reach even our loftiest targets.

Author Bio:
Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020 he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.

Registration: Online registration is required. Click here to register.


UDPL's Distinguished Author Series - Bestselling authors share their books with you in a live, virtual forum. Real-time Q&A. Participate from anywhere you can connect. This series is generously sponsored by the Friends of UDPL with support from the Robert V. Stutz Distinguished Authors Fund.

This series is presented in collaboration with the Library Speakers Consortium.

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